Marketing consulting


• Field quantitative research (F2F, CATI, CAPI)
• Field qualitative research (Expert and in-depth interviews, focusgroups)
• Mystery shopping and product testing
• Secondary research and data mining.

Strategic marketing

• Macro and micro environment analysis
• Strategic sessions
• Segmentation and positioning

Import/export, localisation and import substitution

• throughout customs statistics analysis
• identification of market niches and market potential of the product
• development and implementation of the distribution models and network development

Marketing planning

• marketing mix development
• distribution and promotion channels’ analysis
• planning and delivery of marketing activities in Russia and globally

Marketing is a complex activity affecting all spheres of business and transforming the company into a single system aimed at achieving results and customer satisfaction. Reliable and up-to-date information about the market, consumers and competitors of the firm is necessary for making the right management decisions and allows you to maximize profits and achieve a sustainable competitive advantage.
Marketing consulting based on marketing research, allows to improve the quality and reliability of decisions taken, such as the development of competitive strategy, pricing, positioning of existing products or the search for new market niches.

Management consulting

Strategic management

• targeting and overall strategy development
• long-term planning
• corporate governance policy development
• functional strategies

Operational research

• Value Chain Analysis
• 7S assessment
• Business processes maturity assessment (ISO 15504) and BPMN mapping & modelling
• SCOR mapping of supply chain
• SERVQUAL QoS research
• Optimisation and que management

Project management

• PRINCE2 in public sector
• Agile in services
• Portfolio management

Designing an effective enterprise management system begins with setting strategic goals and describing the means and conditions for achieving them. Each goal should be decomposed into a number of concrete and understandable tasks, with its key indicators and responsibility centers. Our work as consultants is to select the optimal tools for analysis at both the strategic and operational levels that allow us to assess the state of business processes, corporate culture and the external environment and suggest the best way to implement organizational changes, both in the commercial sector and in state and municipal management. In addition to advising business organizations on management issues, our team participated in such projects as the development of a long-term plan for the development of a special economic zone of an industrial-production type, the design of a concept for a new territory for advanced development and an urban health strategy.

Investment consulting

Investment consulting

• Business assessment and activity review
• Modelling in modern software: LivePlan, AltInvest, Project Expert
• Development of the financial models according to customer’s requirements

Business planning

Business case development according to international and russian standards and official requirements:
• Special economic zones
• Local government tax incentives
• Banks

Special economic zones and regimes

• Back to back turn-key solutions for prospective residents of Special Economic Zones
• Back to back turn-key solutions for prospective residents of Advanced development territories
• Concept development, strategic planning, forecasting and programming of special economic zones and industrial parks

Infrastructure and concessions

• Infrastructure projects development (Water supply and sewerage, Energy and heating supply)
• Tarif calculation and verification
• Financial modelling

Feasibility and project risks analysis, financial and economic modeling and selection of the optimal project implementation site and financing instruments, preparation of the feasibility study and business plan of the project are those tasks that are implemented by our team in the framework of investment consulting. Our organization is the leader in the market of investment consulting in Tatarstan, and among our clients a significant number of foreign corporations. We specialize in projects that are localized on the SEZ PPT "Alabuga" and TOSER N. Chelny. Our forces realized more than 20 large projects with a total investment volume exceeding 23 billion rubles.